The version of AI ads that works for a Boston business is rarely the version a national vendor would sell you. We build the one that fits how your team actually operates - usually with fewer parts than the off-the-shelf pitch.
Built and supported here - the way a Boston business would actually use it.
Our goal is to give Boston businesses a three-day weekend, so people can spend more time with their families and the people they love :)
What AI ads actually does
AI-generated ad creative, auto-tested headlines, and bid management that actually watches CPL - not just CPC. Built for NZ businesses tired of agencies that hide behind dashboards.
- 01 Auto-generated headlines, descriptions, and image creative
- 02 Daily creative rotation - kills losers, scales winners
- 03 Honest CPL reporting, not vanity click metrics
- 04 Works across Google, Meta, TikTok, and LinkedIn
Built on: Google Ads API Meta Marketing API Claude Replicate Vercel
What you actually get
Every engagement is scoped and quoted up front. This is what is in the box.
- A working pilot, in productionNot a prototype on someone's laptop. The first slice of AI ads runs against real work within weeks.
- Your data stays yoursIt runs on your accounts and your tools. If we part ways you keep the system and everything in it.
- The workflow mapped before codeWe write down what good looks like for Boston businesses first, so nobody is guessing at handover.
- Support after it landsThe people who built it stay reachable when the business changes shape around it.
How AI ads compares
The two things most businesses do instead, and where each one runs out.
| Hiring for it | An off-the-shelf tool | Kiwi Dynamics | |
|---|---|---|---|
| Fit to how you work | Fits perfectly, costs a salary | You bend your process to suit the tool | Built around the workflow you already run |
| Time to something useful | Immediate, and permanent | Quick to switch on, slow to make fit | A working slice in weeks, then hardened |
| Who owns the data | You do | The vendor, on the vendor's terms | You do, in your own accounts |
| When it breaks | That person sorts it, if they are in | A support queue and a ticket number | The people who built it |
| What it costs | A salary, every year, forever | Per seat, forever, used or not | Scoped and quoted up front |
What's different about doing this work in Boston.
- Boston runs on biotech, higher education and finance, with more PhDs per capita than almost anywhere in the country - AI here has to earn trust from a genuinely technical audience.
- A world-leading biotech and pharma cluster, a huge concentration of universities and hospitals, and a mature financial services industry. Boston businesses expect AI claims to be backed by something more rigorous than a demo.
We work with teams across Boston: Back Bay · Cambridge · Seaport · Somerville · South End · Kendall Square.
Talk to us about this →How we build AI ads for a Boston team.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for your Boston business, so value lands before the build is finished. AI-managed paid ads.
Talk to usHow the work runs
- Find the one workflowWe look for the job costing Boston businesses the most hours or the most leads, and deliberately ignore the rest for now.
- Ship a working sliceA narrow version goes into production in weeks, against real work, so the value shows up before the build is finished.
- Prove it, then widenWe measure it against what the work cost before. If it does not pay for itself, we say so rather than scaling it.
- Harden and hand overLogging, fallbacks and a real handover, so it keeps running when we are not in the room.
The outcome for Boston teams
What changes for Boston teams after this lands: the work that used to need a person stays done, the work that needs a person gets done with their attention undivided. Average 38% lower cost-per-lead vs. agency-managed accounts.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
FAQ
How long does AI ads take to ship for Boston businesses?
We aim for a working pilot inside 4-6 weeks - narrow scope, real Boston businesses data, measurable outcome. From there it's another 6-8 weeks of hardening before you'd consider it production. Full rollouts (multiple sites, multiple teams) typically land in 3-4 months.
How do you price AI ads engagements?
Fixed-scope pilots first, then either project pricing or a small monthly retainer for the ongoing work. No long lock-ins, no 18-month black-box deals. Most Boston businesses are surprised how small the first cheque is.
Can you walk us through a comparable build?
Yes - on the first call we'll pick the closest engagement we've shipped to what you're describing and walk through the outcome, the headcount and the time it took. Average 38% lower cost-per-lead vs. agency-managed accounts.
Who owns the code and the model setup?
You do, on delivery. We deploy AI ads into your own cloud account where possible, with the model setup, prompts, evals and integration code all checked into a repo you own. Google Ads API sits in your account too - we don't operate it from ours.
The honest version of a sales call.
No deck. No discovery doc. Just whether this is worth building and what it would cost.
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it - no obligation.