The reason we take on work in Novena is that the businesses here tend to be sharper about what they want than the brief lets on. AI outbound sales for a Novena team almost always ends up looking different to AI outbound sales for a downtown Auckland one.
AI outbound sales that lives in your stack, not on a vendor's roadmap. Shipped from Central Region.
Our goal is to give Novena businesses a three-day weekend, so people can spend more time with their families and the people they love :)
What AI outbound sales actually does
An AI sales agent that runs your outbound - researches prospects, personalises the pitch, sends the first 3 touches, and only hands a warm reply to a human. Hits the activity numbers no SDR can keep up with, without the spammy blast feel.
- 01 Lookalike prospect lists built from your best existing customers
- 02 Personalised first-touch emails and LinkedIn messages - not templated
- 03 Auto-followups across email + SMS until they reply or opt out
- 04 Warm replies routed straight to your CRM with full context
Built on: Claude + GPT-4 for messaging Apollo / Clay for enrichment HubSpot or your existing CRM Twilio for SMS, Gmail / Outlook for email
What you actually get
Every engagement is scoped and quoted up front. This is what is in the box.
- A working pilot, in productionNot a prototype on someone's laptop. The first slice of AI outbound sales runs against real work within weeks.
- Your data stays yoursIt runs on your accounts and your tools. If we part ways you keep the system and everything in it.
- The workflow mapped before codeWe write down what good looks like for Novena businesses first, so nobody is guessing at handover.
- Support after it landsThe people who built it stay reachable when the business changes shape around it.
How AI outbound sales compares
The two things most businesses do instead, and where each one runs out.
| Hiring for it | An off-the-shelf tool | Kiwi Dynamics | |
|---|---|---|---|
| Fit to how you work | Fits perfectly, costs a salary | You bend your process to suit the tool | Built around the workflow you already run |
| Time to something useful | Immediate, and permanent | Quick to switch on, slow to make fit | A working slice in weeks, then hardened |
| Who owns the data | You do | The vendor, on the vendor's terms | You do, in your own accounts |
| When it breaks | That person sorts it, if they are in | A support queue and a ticket number | The people who built it |
| What it costs | A salary, every year, forever | Per seat, forever, used or not | Scoped and quoted up front |
Our field notes from Novena builds.
- Novena is Singapore's medical hub, dense with private hospitals and specialist clinics - AI here means handling patient-facing and admin work with genuine care around accuracy.
- One of the highest concentrations of private hospitals and specialist medical centres in the region, serving both local patients and medical tourism. Clinics here want AI that reduces admin load without ever compromising on precision.
We work with teams across Novena: Novena Medical Centre · Thomson · Balestier · Toa Payoh · Newton.
Talk to us about this →How we build AI outbound sales for a Novena team.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for your Novena business, so value lands before the build is finished. Outbound that doesn't sleep.
Talk to usHow the work runs
- Find the one workflowWe look for the job costing Novena businesses the most hours or the most leads, and deliberately ignore the rest for now.
- Ship a working sliceA narrow version goes into production in weeks, against real work, so the value shows up before the build is finished.
- Prove it, then widenWe measure it against what the work cost before. If it does not pay for itself, we say so rather than scaling it.
- Harden and hand overLogging, fallbacks and a real handover, so it keeps running when we are not in the room.
The outcome for Novena teams
The shape of the result for Novena teams: One NZ SaaS team replaced two outbound SDRs with an AI agent + one closer - 3× the meetings booked, same pipeline cost. Built on Claude + GPT-4 for messaging, hardened with the rest of the stack as it scales.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
FAQ
What's the realistic timeline for AI outbound sales with a Novena?
Most Novena businesses have their first usable slice in week 5 or 6. We'd rather ship narrow and real than broad and aspirational - your team gets to use the thing well before the engagement is "done".
Is AI outbound sales worth it for a smaller Novena?
Often, yes - and counterintuitively the ROI is sometimes faster than for the big end of town because there's less integration overhead. We'll tell you honestly on the scoping call if it isn't.
What's the realistic outcome for Novena businesses?
One NZ SaaS team replaced two outbound SDRs with an AI agent + one closer - 3× the meetings booked, same pipeline cost. We don't promise tenfold lifts because we don't see them outside of marketing decks.
What happens if we want to swap a vendor out later?
AI outbound sales is built behind a small adapter layer specifically so swapping a model provider or a data source is a one-day job, not a re-architecture. Claude + GPT-4 for messaging, Apollo / Clay for enrichment, HubSpot or your existing CRM, Twilio for SMS, Gmail / Outlook for email are our defaults, but the build is intentionally portable.
One reply, one direction.
We don't run sequences or follow-up automation. One useful answer, one decision on your side.
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it - no obligation.