Central Region · Applied AI
AI lead reactivation in Novena
For Novena operators who want a working pilot in weeks, not a year-long programme.
What AI lead reactivation actually does
Your CRM is sitting on a graveyard of old leads that went quiet. An AI reactivation agent works through them at scale – researches what's changed at their business, writes a relevant re-entry message, and only books a meeting when there's a real reason to reconnect.
We've worked with enough operators in Novena to know that the brief that arrives in our inbox is rarely the brief that ends up shipped. The first thing we do on any AI lead reactivation project is sit with your team for a day before we propose anything.
- 01 Scores every dormant lead by reactivation likelihood
- 02 Detects buying-trigger events (funding, hiring, product launches)
- 03 Personalised re-entry message referencing what's actually changed
- 04 Reports back which leads to bin and which to call this week
Built on: Claude for research + writing Clay / Apollo for signal data HubSpot / Salesforce / Pipedrive Slack digest of warm wake-ups
Why Novena businesses choose this
Novena is Singapore's medical hub, dense with private hospitals and specialist clinics – AI here means handling patient-facing and admin work with genuine care around accuracy.
The Novena context, plainly.
One of the highest concentrations of private hospitals and specialist medical centres in the region, serving both local patients and medical tourism. Clinics here want AI that reduces admin load without ever compromising on precision.
We work with teams across Novena: Novena Medical Centre · Thomson · Balestier · Toa Payoh · Newton.
How we build AI lead reactivation for a Novena team
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for your Novena business, so value lands before the build is finished. Every engagement starts with a short call and a paid discovery if the brief needs one.
Wake up cold pipeline.
The outcome for Novena teams
We'd call the engagement a success when Novena teams are using the system without thinking about us. An Auckland agency reactivated 18 deals worth $340k from 2,000 'dead' CRM leads in a single 6-week sweep.
An Auckland agency reactivated 18 deals worth $340k from 2,000 'dead' CRM leads in a single 6-week sweep.
AI lead reactivation in Novena – common questions
What's a typical engagement length for Novena businesses?
Six to twelve weeks for the build, then a short managed-services month while the system goes from "shipped" to "owned by your team". After that you keep us on retainer if you want, or take it from there yourself.
Do you do hourly billing or fixed price?
Fixed price for the pilot, every time. After that it's your call – fixed price per milestone or a small monthly retainer for ongoing iteration. We don't run open-ended T&M because it disincentivises us from finishing.
Can you walk us through a comparable build?
Yes – on the first call we'll pick the closest engagement we've shipped to what you're describing and walk through the outcome, the headcount and the time it took. An Auckland agency reactivated 18 deals worth $340k from 2,000 'dead' CRM leads in a single 6-week sweep.
Can you work with our existing systems?
Yes. The default AI lead reactivation stack we reach for is Claude for research + writing, Clay / Apollo for signal data, HubSpot / Salesforce / Pipedrive, Slack digest of warm wake-ups, but we'll bend it around whatever you already run – Xero, HubSpot, Shopify, Cin7, your own in-house apps. The discovery week maps every data source before any build starts.
Ready to talk specifics?
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Tell us what you're trying to do and we'll reply with how we'd build it — no obligation.