We've worked with enough operators in Novena to know that the brief that arrives in our inbox is rarely the brief that ends up shipped. The first thing we do on any AI lead reactivation project is sit with your team for a day before we propose anything.
For Novena operators who want a working pilot in weeks, not a year-long programme.
Our goal is to give Novena businesses a three-day weekend, so people can spend more time with their families and the people they love :)
What AI lead reactivation actually does
Your CRM is sitting on a graveyard of old leads that went quiet. An AI reactivation agent works through them at scale - researches what's changed at their business, writes a relevant re-entry message, and only books a meeting when there's a real reason to reconnect.
- 01 Scores every dormant lead by reactivation likelihood
- 02 Detects buying-trigger events (funding, hiring, product launches)
- 03 Personalised re-entry message referencing what's actually changed
- 04 Reports back which leads to bin and which to call this week
Built on: Claude for research + writing Clay / Apollo for signal data HubSpot / Salesforce / Pipedrive Slack digest of warm wake-ups
Without Kiwi Dynamics
With Kiwi Dynamics
What you actually get
Every engagement is scoped and quoted up front. This is what is in the box.
- A working pilot, in productionNot a prototype on someone's laptop. The first slice of AI lead reactivation runs against real work within weeks.
- Your data stays yoursIt runs on your accounts and your tools. If we part ways you keep the system and everything in it.
- The workflow mapped before codeWe write down what good looks like for Novena businesses first, so nobody is guessing at handover.
- Support after it landsThe people who built it stay reachable when the business changes shape around it.
How AI lead reactivation compares
The two things most businesses do instead, and where each one runs out.
| Hiring for it | An off-the-shelf tool | Kiwi Dynamics | |
|---|---|---|---|
| Fit to how you work | Fits perfectly, costs a salary | You bend your process to suit the tool | Built around the workflow you already run |
| Time to something useful | Immediate, and permanent | Quick to switch on, slow to make fit | A working slice in weeks, then hardened |
| Who owns the data | You do | The vendor, on the vendor's terms | You do, in your own accounts |
| When it breaks | That person sorts it, if they are in | A support queue and a ticket number | The people who built it |
| What it costs | A salary, every year, forever | Per seat, forever, used or not | Scoped and quoted up front |
The Novena context, plainly.
- Novena is Singapore's medical hub, dense with private hospitals and specialist clinics - AI here means handling patient-facing and admin work with genuine care around accuracy.
- One of the highest concentrations of private hospitals and specialist medical centres in the region, serving both local patients and medical tourism. Clinics here want AI that reduces admin load without ever compromising on precision.
We work with teams across Novena: Novena Medical Centre · Thomson · Balestier · Toa Payoh · Newton.
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How we build AI lead reactivation for a Novena team.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for your Novena business, so value lands before the build is finished. Wake up cold pipeline.
Talk to usHow the work runs
- Find the one workflowWe look for the job costing Novena businesses the most hours or the most leads, and deliberately ignore the rest for now.
- Ship a working sliceA narrow version goes into production in weeks, against real work, so the value shows up before the build is finished.
- Prove it, then widenWe measure it against what the work cost before. If it does not pay for itself, we say so rather than scaling it.
- Harden and hand overLogging, fallbacks and a real handover, so it keeps running when we are not in the room.
The outcome for Novena teams
We'd call the engagement a success when Novena teams are using the system without thinking about us. An Auckland agency reactivated 18 deals worth $340k from 2,000 'dead' CRM leads in a single 6-week sweep.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
FAQ
What's a typical engagement length for Novena businesses?
Six to twelve weeks for the build, then a short managed-services month while the system goes from "shipped" to "owned by your team". After that you keep us on retainer if you want, or take it from there yourself.
Do you do hourly billing or fixed price?
Fixed price for the pilot, every time. After that it's your call - fixed price per milestone or a small monthly retainer for ongoing iteration. We don't run open-ended T&M because it disincentivises us from finishing.
Can you walk us through a comparable build?
Yes - on the first call we'll pick the closest engagement we've shipped to what you're describing and walk through the outcome, the headcount and the time it took. An Auckland agency reactivated 18 deals worth $340k from 2,000 'dead' CRM leads in a single 6-week sweep.
Can you work with our existing systems?
Yes. The default AI lead reactivation stack we reach for is Claude for research + writing, Clay / Apollo for signal data, HubSpot / Salesforce / Pipedrive, Slack digest of warm wake-ups, but we'll bend it around whatever you already run - Xero, HubSpot, Shopify, Cin7, your own in-house apps. The discovery week maps every data source before any build starts.
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it - no obligation.