Most of our Townsville engagements start the same way: a 20-minute call where the owner describes a workflow we've heard before in shape but never in detail. AI social media is then designed against the detail, not the shape.
For Townsville operators who want a working pilot in weeks, not a year-long programme.
Our goal is to give Townsville businesses a three-day weekend, so people can spend more time with their families and the people they love :)
What AI social media actually does
An AI social manager that writes captions in your voice, picks the right photos from your library, and posts on a schedule that actually fits your week - across Instagram, Facebook, LinkedIn, and TikTok.
- 01 Captions and hashtags trained on your brand voice
- 02 Pulls and rotates assets from your existing photo library
- 03 Schedules across platforms with NZ-time aware posting
- 04 Replies to DMs and comments with human-in-the-loop
Built on: Claude Buffer Meta Graph API Vercel
What you actually get
Every engagement is scoped and quoted up front. This is what is in the box.
- A working pilot, in productionNot a prototype on someone's laptop. The first slice of AI social media runs against real work within weeks.
- Your data stays yoursIt runs on your accounts and your tools. If we part ways you keep the system and everything in it.
- The workflow mapped before codeWe write down what good looks like for Townsville businesses first, so nobody is guessing at handover.
- Support after it landsThe people who built it stay reachable when the business changes shape around it.
How AI social media compares
The two things most businesses do instead, and where each one runs out.
| Hiring for it | An off-the-shelf tool | Koala Dynamics | |
|---|---|---|---|
| Fit to how you work | Fits perfectly, costs a salary | You bend your process to suit the tool | Built around the workflow you already run |
| Time to something useful | Immediate, and permanent | Quick to switch on, slow to make fit | A working slice in weeks, then hardened |
| Who owns the data | You do | The vendor, on the vendor's terms | You do, in your own accounts |
| When it breaks | That person sorts it, if they are in | A support queue and a ticket number | The people who built it |
| What it costs | A salary, every year, forever | Per seat, forever, used or not | Scoped and quoted up front |
The Townsville context, plainly.
- Townsville runs on defence, mining services and a role as North Queensland's regional hub - AI here means serving a wide catchment without a Sydney-sized team.
- A major army garrison, mineral processing, and a role as the service centre for a huge swathe of North Queensland. Townsville businesses want AI that covers a big regional footprint with a small local team.
We work with teams across Townsville: Townsville CBD · North Ward · Aitkenvale · Kirwan · Douglas · Idalia.
Talk to us about this →How we build AI social media for a Townsville team.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for your Townsville business, so value lands before the build is finished. AI social manager.
Talk to usHow the work runs
- Find the one workflowWe look for the job costing Townsville businesses the most hours or the most leads, and deliberately ignore the rest for now.
- Ship a working sliceA narrow version goes into production in weeks, against real work, so the value shows up before the build is finished.
- Prove it, then widenWe measure it against what the work cost before. If it does not pay for itself, we say so rather than scaling it.
- Harden and hand overLogging, fallbacks and a real handover, so it keeps running when we are not in the room.
The outcome for Townsville teams
If we build the right slice first, Townsville teams feel the difference inside the first month. Posting cadence up 5x, hours spent per week down to one.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
FAQ
What's a typical engagement length for Townsville businesses?
Six to twelve weeks for the build, then a short managed-services month while the system goes from "shipped" to "owned by your team". After that you keep us on retainer if you want, or take it from there yourself.
Do you do hourly billing or fixed price?
Fixed price for the pilot, every time. After that it's your call - fixed price per milestone or a small monthly retainer for ongoing iteration. We don't run open-ended T&M because it disincentivises us from finishing.
Can you walk us through a comparable build?
Yes - on the first call we'll pick the closest engagement we've shipped to what you're describing and walk through the outcome, the headcount and the time it took. Posting cadence up 5x, hours spent per week down to one.
Can you work with our existing systems?
Yes. The default AI social media stack we reach for is Claude, Buffer, Meta Graph API, Vercel, but we'll bend it around whatever you already run - Xero, HubSpot, Shopify, Cin7, your own in-house apps. The discovery week maps every data source before any build starts.
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it - no obligation.