We've worked with enough operators in Sale to know that the brief that arrives in our inbox is rarely the brief that ends up shipped. The first thing we do on any AI lead reactivation project is sit with your team for a day before we propose anything.
Built and supported here - the way a Sale business would actually use it.
What AI lead reactivation actually does
Your CRM is sitting on a graveyard of old leads that went quiet. An AI reactivation agent works through them at scale - researches what's changed at their business, writes a relevant re-entry message, and only books a meeting when there's a real reason to reconnect.
- 01 Scores every dormant lead by reactivation likelihood
- 02 Detects buying-trigger events (funding, hiring, product launches)
- 03 Personalised re-entry message referencing what's actually changed
- 04 Reports back which leads to bin and which to call this week
Built on: Claude for research + writing Clay / Apollo for signal data HubSpot / Salesforce / Pipedrive Slack digest of warm wake-ups
Without Koala Dynamics
With Koala Dynamics
The Sale context, plainly.
- Sale runs on Bass Strait oil and gas, RAAF East Sale and Gippsland dairy, which puts serious compliance requirements on small local suppliers.
- Offshore energy support, a major RAAF base and dairy farming. Suppliers into defence and energy face documentation and safety-record demands well beyond their headcount.
We work with teams across Sale: Sale CBD · Wurruk · Longford · Maffra · Stratford.
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How we build AI lead reactivation for a Sale team.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for your Sale business, so value lands before the build is finished. Wake up cold pipeline.
Talk to usThe outcome for Sale teams
We'd call the engagement a success when Sale teams are using the system without thinking about us. An Auckland agency reactivated 18 deals worth $340k from 2,000 'dead' CRM leads in a single 6-week sweep.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
FAQ
How long does AI lead reactivation take to ship for Sale businesses?
We aim for a working pilot inside 4-6 weeks - narrow scope, real Sale businesses data, measurable outcome. From there it's another 6-8 weeks of hardening before you'd consider it production. Full rollouts (multiple sites, multiple teams) typically land in 3-4 months.
How do you price AI lead reactivation engagements?
Fixed-scope pilots first, then either project pricing or a small monthly retainer for the ongoing work. No long lock-ins, no 18-month black-box deals. Most Sale businesses are surprised how small the first cheque is.
Can you walk us through a comparable build?
Yes - on the first call we'll pick the closest engagement we've shipped to what you're describing and walk through the outcome, the headcount and the time it took. An Auckland agency reactivated 18 deals worth $340k from 2,000 'dead' CRM leads in a single 6-week sweep.
Who owns the code and the model setup?
You do, on delivery. We deploy AI lead reactivation into your own cloud account where possible, with the model setup, prompts, evals and integration code all checked into a repo you own. Claude for research + writing sits in your account too - we don't operate it from ours.
The honest version of a sales call.
No deck. No discovery doc. Just whether this is worth building and what it would cost.
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it - no obligation.