The reason we take on work in Orange is that the businesses here tend to be sharper about what they want than the brief lets on. AI lead reactivation for a Orange team almost always ends up looking different to AI lead reactivation for a downtown Auckland one.
AI lead reactivation designed around the way a Orange team actually runs.
What AI lead reactivation actually does
Your CRM is sitting on a graveyard of old leads that went quiet. An AI reactivation agent works through them at scale - researches what's changed at their business, writes a relevant re-entry message, and only books a meeting when there's a real reason to reconnect.
- 01 Scores every dormant lead by reactivation likelihood
- 02 Detects buying-trigger events (funding, hiring, product launches)
- 03 Personalised re-entry message referencing what's actually changed
- 04 Reports back which leads to bin and which to call this week
Built on: Claude for research + writing Clay / Apollo for signal data HubSpot / Salesforce / Pipedrive Slack digest of warm wake-ups
Our field notes from Orange builds.
- Orange runs on agriculture, cool-climate wine, gold mining at Cadia and a regional health sector, which is an unusually diverse mix for a city its size.
- Cadia gold mine, a strong horticulture and wine sector, and a base hospital that serves the Central West. The services businesses here juggle mining clients on procurement terms and farm clients on a season, and both need different handling.
We work with teams across Orange: Orange CBD · Glenroi · Bletchington · Calare · Millthorpe.
Talk to us about this →How we build AI lead reactivation for a Orange team.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for your Orange business, so value lands before the build is finished. Wake up cold pipeline.
Talk to usThe outcome for Orange teams
The shape of the result for Orange teams: An Auckland agency reactivated 18 deals worth $340k from 2,000 'dead' CRM leads in a single 6-week sweep. Built on Claude for research + writing, hardened with the rest of the stack as it scales.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
FAQ
How quickly can we see something running?
Week three for a clickable internal demo against real data. Week six for a slice your team can actually use. We hold ourselves to those numbers because they're what stops a project drifting into "endless discovery".
Is AI lead reactivation worth it for a smaller Orange?
Often, yes - and counterintuitively the ROI is sometimes faster than for the big end of town because there's less integration overhead. We'll tell you honestly on the scoping call if it isn't.
Do you have proof this works for Orange businesses?
Direct case study: An Auckland agency reactivated 18 deals worth $340k from 2,000 'dead' CRM leads in a single 6-week sweep. Happy to walk you through full numbers on a call.
What tools do you build AI lead reactivation on?
For AI lead reactivation we usually reach for Claude for research + writing, Clay / Apollo for signal data, HubSpot / Salesforce / Pipedrive, Slack digest of warm wake-ups. We're tool-agnostic at heart - we pick what your Orange team can actually run after we hand the build over, not what looks good on a vendor sticker.
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it - no obligation.