Most of our Mackay engagements start the same way: a 20-minute call where the owner describes a workflow we've heard before in shape but never in detail. AI outbound sales is then designed against the detail, not the shape.
Built and supported here - the way a Mackay business would actually use it.
What AI outbound sales actually does
An AI sales agent that runs your outbound - researches prospects, personalises the pitch, sends the first 3 touches, and only hands a warm reply to a human. Hits the activity numbers no SDR can keep up with, without the spammy blast feel.
- 01 Lookalike prospect lists built from your best existing customers
- 02 Personalised first-touch emails and LinkedIn messages - not templated
- 03 Auto-followups across email + SMS until they reply or opt out
- 04 Warm replies routed straight to your CRM with full context
Built on: Claude + GPT-4 for messaging Apollo / Clay for enrichment HubSpot or your existing CRM Twilio for SMS, Gmail / Outlook for email
Without Koala Dynamics
With Koala Dynamics
The Mackay context, plainly.
- Mackay services the Bowen Basin coal mines and a large sugar industry, so its engineering firms live and die on procurement cycles.
- Mining services, heavy engineering, sugar milling and the port. Mining clients bring long tender documents and strict compliance, which is where most of the local admin burden actually sits.
We work with teams across Mackay: Mackay CBD · Paget · North Mackay · Andergrove · Sarina.
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How we build AI outbound sales for a Mackay team.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for your Mackay business, so value lands before the build is finished. Outbound that doesn't sleep.
Talk to usThe outcome for Mackay teams
One NZ SaaS team replaced two outbound SDRs with an AI agent + one closer - 3× the meetings booked, same pipeline cost. For Mackay teams, that almost always shows up as fewer interruptions and a calmer week, not a dashboard chart.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
FAQ
When does AI outbound sales actually pay back?
Inside the first quarter, in our experience. We pick the first slice specifically because it's the highest-leverage workflow for a Mackay - so the savings start landing before the rest of the build is finished.
Do you do hourly billing or fixed price?
Fixed price for the pilot, every time. After that it's your call - fixed price per milestone or a small monthly retainer for ongoing iteration. We don't run open-ended T&M because it disincentivises us from finishing.
Do you have proof this works for Mackay businesses?
Direct case study: One NZ SaaS team replaced two outbound SDRs with an AI agent + one closer - 3× the meetings booked, same pipeline cost. Happy to walk you through full numbers on a call.
Will this run on our own infrastructure?
Yes, where it makes sense. AI outbound sales can sit entirely in your cloud account, with model calls routed through endpoints you control. We default to Claude + GPT-4 for messaging, Apollo / Clay for enrichment, HubSpot or your existing CRM, Twilio for SMS, Gmail / Outlook for email but the architecture supports your existing platform choices.
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it - no obligation.