Most of our Mackay engagements start the same way: a 20-minute call where the owner describes a workflow we've heard before in shape but never in detail. AI personalisation is then designed against the detail, not the shape.
Built and supported here - the way a Mackay business would actually use it.
What AI personalisation actually does
Every customer sees the right product, message, and offer - based on what they've bought, browsed, and asked. Built on first-party data, no creepy tracking required.
- 01 Per-customer recommendations across web and email
- 02 Dynamic landing pages tailored to traffic source
- 03 Lifecycle messaging triggered by real behaviour
- 04 GDPR + NZ Privacy Act compliant by default
Built on: Claude Vercel Edge Postgres Klaviyo
Without Koala Dynamics
With Koala Dynamics
What's different about doing this work in Mackay.
- Mackay services the Bowen Basin coal mines and a large sugar industry, so its engineering firms live and die on procurement cycles.
- Mining services, heavy engineering, sugar milling and the port. Mining clients bring long tender documents and strict compliance, which is where most of the local admin burden actually sits.
We work with teams across Mackay: Mackay CBD · Paget · North Mackay · Andergrove · Sarina.
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How we build AI personalisation for a Mackay team.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for your Mackay business, so value lands before the build is finished. AI personalised CX.
Talk to usThe outcome for Mackay teams
What changes for Mackay teams after this lands: the work that used to need a person stays done, the work that needs a person gets done with their attention undivided. Conversion lift of 18-32% over generic site experiences.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
FAQ
When does AI personalisation actually pay back?
Inside the first quarter, in our experience. We pick the first slice specifically because it's the highest-leverage workflow for a Mackay - so the savings start landing before the rest of the build is finished.
How do you price AI personalisation engagements?
Fixed-scope pilots first, then either project pricing or a small monthly retainer for the ongoing work. No long lock-ins, no 18-month black-box deals. Most Mackay businesses are surprised how small the first cheque is.
Do you have proof this works for Mackay businesses?
Direct case study: Conversion lift of 18-32% over generic site experiences. Happy to walk you through full numbers on a call.
Will this run on our own infrastructure?
Yes, where it makes sense. AI personalisation can sit entirely in your cloud account, with model calls routed through endpoints you control. We default to Claude, Vercel Edge, Postgres, Klaviyo but the architecture supports your existing platform choices.
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it - no obligation.