Most of our Mackay engagements start the same way: a 20-minute call where the owner describes a workflow we've heard before in shape but never in detail. AI outreach is then designed against the detail, not the shape.
For Mackay operators who want a working pilot in weeks, not a year-long programme.
What AI outreach actually does
Multi-channel outreach run by an AI agent - email, LinkedIn, SMS - that reads like a real person who's actually done their homework. Built for teams who want top-of-funnel growth without burning a BDR on busywork.
- 01 Channel mix tuned per persona - email-first, LinkedIn-first, or both
- 02 Reads each prospect's site, LinkedIn, recent posts before writing
- 03 Real conversation threading - replies feel continuous, not robotic
- 04 Compliance baked in: NZ Spam Act + global unsubscribe handling
Built on: Claude for message generation LinkedIn / Smartlead / Instantly for delivery Apollo + Clay for enrichment Custom guardrails for tone and compliance
Without Koala Dynamics
With Koala Dynamics
The Mackay context, plainly.
- Mackay services the Bowen Basin coal mines and a large sugar industry, so its engineering firms live and die on procurement cycles.
- Mining services, heavy engineering, sugar milling and the port. Mining clients bring long tender documents and strict compliance, which is where most of the local admin burden actually sits.
We work with teams across Mackay: Mackay CBD · Paget · North Mackay · Andergrove · Sarina.
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How we build AI outreach for a Mackay team.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for your Mackay business, so value lands before the build is finished. Outreach at human quality, machine scale.
Talk to usThe outcome for Mackay teams
The shape of the result for Mackay teams: Replaced a 3-person outreach team for an NZ infrastructure consultancy - 5× the volume, same close rate. Built on Claude for message generation, hardened with the rest of the stack as it scales.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
FAQ
How long does AI outreach take to ship for Mackay businesses?
We aim for a working pilot inside 4-6 weeks - narrow scope, real Mackay businesses data, measurable outcome. From there it's another 6-8 weeks of hardening before you'd consider it production. Full rollouts (multiple sites, multiple teams) typically land in 3-4 months.
How do you price AI outreach engagements?
Fixed-scope pilots first, then either project pricing or a small monthly retainer for the ongoing work. No long lock-ins, no 18-month black-box deals. Most Mackay businesses are surprised how small the first cheque is.
Can you walk us through a comparable build?
Yes - on the first call we'll pick the closest engagement we've shipped to what you're describing and walk through the outcome, the headcount and the time it took. Replaced a 3-person outreach team for an NZ infrastructure consultancy - 5× the volume, same close rate.
Who owns the code and the model setup?
You do, on delivery. We deploy AI outreach into your own cloud account where possible, with the model setup, prompts, evals and integration code all checked into a repo you own. Claude for message generation sits in your account too - we don't operate it from ours.
The honest version of a sales call.
No deck. No discovery doc. Just whether this is worth building and what it would cost.
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it - no obligation.