Mackay businesses don't need another generic AI pitch. AI ads only earns its keep when it's built around the workflow you actually run on a wet Tuesday, and that's how we scope every engagement we take on in Queensland.
AI ads designed around the way a Mackay team actually runs.
What AI ads actually does
AI-generated ad creative, auto-tested headlines, and bid management that actually watches CPL - not just CPC. Built for NZ businesses tired of agencies that hide behind dashboards.
- 01 Auto-generated headlines, descriptions, and image creative
- 02 Daily creative rotation - kills losers, scales winners
- 03 Honest CPL reporting, not vanity click metrics
- 04 Works across Google, Meta, TikTok, and LinkedIn
Built on: Google Ads API Meta Marketing API Claude Replicate Vercel
Our field notes from Mackay builds.
- Mackay services the Bowen Basin coal mines and a large sugar industry, so its engineering firms live and die on procurement cycles.
- Mining services, heavy engineering, sugar milling and the port. Mining clients bring long tender documents and strict compliance, which is where most of the local admin burden actually sits.
We work with teams across Mackay: Mackay CBD · Paget · North Mackay · Andergrove · Sarina.
Talk to us about this →How we build AI ads for a Mackay team.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for your Mackay business, so value lands before the build is finished. AI-managed paid ads.
Talk to usThe outcome for Mackay teams
We'd call the engagement a success when Mackay teams are using the system without thinking about us. Average 38% lower cost-per-lead vs. agency-managed accounts.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
FAQ
How fast could we have AI ads in production?
Eight to ten weeks for most Mackay businesses. Faster if your data is in good shape and slower if we're untangling a legacy integration first. We'll give you a realistic number on the scoping call rather than the optimistic one.
What's the smallest engagement you'd take on?
A two-week paid discovery for Mackay businesses that aren't sure whether the build is worth doing at all. You get a one-page write-up of what we'd build, what we'd skip, and what it would cost. About 30% of those discoveries end with us recommending you don't proceed.
Can you walk us through a comparable build?
Yes - on the first call we'll pick the closest engagement we've shipped to what you're describing and walk through the outcome, the headcount and the time it took. Average 38% lower cost-per-lead vs. agency-managed accounts.
What if our Mackay doesn't have any data ready?
Most don't. Getting the data into shape - ingestion, cleaning, the lightweight contracts you need before any model is useful - is part of the engagement. For AI ads specifically, we typically run that work on Google Ads API, Meta Marketing API, Claude, Replicate, Vercel and assume messy starting conditions from day one.
Twenty minutes, your call.
You describe what's broken. We'll tell you what we'd actually do about it.
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it - no obligation.