Griffith sits in a regional context that genuinely changes the build. Connectivity assumptions, the rhythm of the working week, the proximity of your team to your customers - none of those are details our default AI personalisation template would catch.
AI personalisation that lives in your stack, not on a vendor's roadmap. Shipped from New South Wales.
What AI personalisation actually does
Every customer sees the right product, message, and offer - based on what they've bought, browsed, and asked. Built on first-party data, no creepy tracking required.
- 01 Per-customer recommendations across web and email
- 02 Dynamic landing pages tailored to traffic source
- 03 Lifecycle messaging triggered by real behaviour
- 04 GDPR + NZ Privacy Act compliant by default
Built on: Claude Vercel Edge Postgres Klaviyo
What we keep seeing in Griffith.
- Griffith is irrigated horticulture and wine in the Riverina, where water, season and freight decide the year.
- Citrus, wine, rice and food processing built on the Murrumbidgee Irrigation Area, with a strong family-business culture. Compliance paperwork, freight coordination and multilingual customer contact are all real daily loads.
We work with teams across Griffith: Griffith CBD · Yoogali · Hanwood · Yenda · Leeton.
Talk to us about this →How we build AI personalisation for a Griffith team.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for your Griffith business, so value lands before the build is finished. AI personalised CX.
Talk to usThe outcome for Griffith teams
We'd call the engagement a success when Griffith teams are using the system without thinking about us. Conversion lift of 18-32% over generic site experiences.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
FAQ
How quickly can we see something running?
Week three for a clickable internal demo against real data. Week six for a slice your team can actually use. We hold ourselves to those numbers because they're what stops a project drifting into "endless discovery".
Is AI personalisation worth it for a smaller Griffith?
Often, yes - and counterintuitively the ROI is sometimes faster than for the big end of town because there's less integration overhead. We'll tell you honestly on the scoping call if it isn't.
What's the realistic outcome for Griffith businesses?
Conversion lift of 18-32% over generic site experiences. We don't promise tenfold lifts because we don't see them outside of marketing decks.
What tools do you build AI personalisation on?
For AI personalisation we usually reach for Claude, Vercel Edge, Postgres, Klaviyo. We're tool-agnostic at heart - we pick what your Griffith team can actually run after we hand the build over, not what looks good on a vendor sticker.
Twenty minutes, your call.
You describe what's broken. We'll tell you what we'd actually do about it.
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it - no obligation.