Griffith sits in a regional context that genuinely changes the build. Connectivity assumptions, the rhythm of the working week, the proximity of your team to your customers - none of those are details our default AI lead generation template would catch.
Get me new leads - wired into a Griffith workflow, not bolted on the side.
What AI lead generation actually does
An AI agent that finds new leads matching your best customers, validates the contact details, and feeds a continuous trickle of qualified prospects into your CRM - every week, without you lifting a finger.
- 01 Lookalike modelling from your closed-won accounts
- 02 Multi-source enrichment (LinkedIn, Companies Office NZ, web)
- 03 Email + phone validation before anything hits your CRM
- 04 Weekly leaderboard of the hottest accounts to chase
Built on: Claude for ICP scoring + research Apollo, Clay, LinkedIn Sales Navigator NZ Companies Office data HubSpot / Salesforce / Pipedrive
The pattern across Griffith engagements we've shipped.
- Griffith is irrigated horticulture and wine in the Riverina, where water, season and freight decide the year.
- Citrus, wine, rice and food processing built on the Murrumbidgee Irrigation Area, with a strong family-business culture. Compliance paperwork, freight coordination and multilingual customer contact are all real daily loads.
We work with teams across Griffith: Griffith CBD · Yoogali · Hanwood · Yenda · Leeton.
Talk to us about this →How we build AI lead generation for a Griffith team.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for your Griffith business, so value lands before the build is finished. Get me new leads.
Talk to usThe outcome for Griffith teams
If we build the right slice first, Griffith teams feel the difference inside the first month. An NZ B2B software company built a 300-lead/week pipeline on autopilot - entire SDR seat returned.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
FAQ
How quickly can we see something running?
Week three for a clickable internal demo against real data. Week six for a slice your team can actually use. We hold ourselves to those numbers because they're what stops a project drifting into "endless discovery".
What's the smallest engagement you'd take on?
A two-week paid discovery for Griffith businesses that aren't sure whether the build is worth doing at all. You get a one-page write-up of what we'd build, what we'd skip, and what it would cost. About 30% of those discoveries end with us recommending you don't proceed.
Anyone else in this space using AI lead generation?
Plenty. An NZ B2B software company built a 300-lead/week pipeline on autopilot - entire SDR seat returned. The interesting question is rarely "does it work" - it's "is your team ready to use the output." That's what we'd scope on the call.
What tools do you build AI lead generation on?
For AI lead generation we usually reach for Claude for ICP scoring + research, Apollo, Clay, LinkedIn Sales Navigator, NZ Companies Office data, HubSpot / Salesforce / Pipedrive. We're tool-agnostic at heart - we pick what your Griffith team can actually run after we hand the build over, not what looks good on a vendor sticker.
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it - no obligation.