We've worked with enough operators in Gladstone to know that the brief that arrives in our inbox is rarely the brief that ends up shipped. The first thing we do on any AI content generation project is sit with your team for a day before we propose anything.
Built and supported here - the way a Gladstone business would actually use it.
What AI content generation actually does
A content engine trained on your voice, not generic SaaS-speak. Service pages, blog posts, social captions, and email sequences that sound like you wrote them at 2am - but didn't.
- 01 Voice and tone trained on your past content
- 02 Built-in NZ-specific spelling, terms, and slang
- 03 Auto-publishes to your CMS, scheduled across channels
- 04 You approve before anything goes live
Built on: Claude Vercel AI SDK Sanity Buffer Ghost
Where Gladstone operators actually lose hours.
- Gladstone is heavy industry - LNG, alumina and one of the biggest ports in the country, which sets an industrial compliance bar every supplier has to clear.
- LNG trains, alumina refining, a major bulk port and a large industrial contracting sector. Safety documentation and supplier prequalification are the single largest admin load for local businesses.
We work with teams across Gladstone: Gladstone CBD · Calliope · Boyne Island · Tannum Sands · Clinton.
Talk to us about this →How we build AI content generation for a Gladstone team.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for your Gladstone business, so value lands before the build is finished. AI content engine.
Talk to usThe outcome for Gladstone teams
We'd call the engagement a success when Gladstone teams are using the system without thinking about us. Publishes 4x more content per week without adding headcount.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
FAQ
How long does AI content generation take to ship for Gladstone businesses?
We aim for a working pilot inside 4-6 weeks - narrow scope, real Gladstone businesses data, measurable outcome. From there it's another 6-8 weeks of hardening before you'd consider it production. Full rollouts (multiple sites, multiple teams) typically land in 3-4 months.
Are there hidden costs we should plan for?
Three to know about: model/API spend (which we set up under your own account, not ours, so you see and control it), any new SaaS subscriptions we recommend, and your team's time during rollout. We surface all three in the quote so there are no surprises.
What's the realistic outcome for Gladstone businesses?
Publishes 4x more content per week without adding headcount. We don't promise tenfold lifts because we don't see them outside of marketing decks.
Who owns the code and the model setup?
You do, on delivery. We deploy AI content generation into your own cloud account where possible, with the model setup, prompts, evals and integration code all checked into a repo you own. Claude sits in your account too - we don't operate it from ours.
Skip the pitch.
Tell us the workflow and we'll come back with what we'd build first.
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it - no obligation.