We've worked with enough operators in Emerald to know that the brief that arrives in our inbox is rarely the brief that ends up shipped. The first thing we do on any growth marketing project is sit with your team for a day before we propose anything.
Built and supported here - the way an Emerald business would actually use it.
Our goal is to give Emerald businesses a three-day weekend, so people can spend more time with their families and the people they love :)
What growth marketing actually does
We run the whole growth function: the offer, the channels that reach your buyers, and the reporting that shows which of it actually paid. One owner for the funnel instead of four vendors pointing at each other.
- 01 Positioning and offer work before a dollar goes to media
- 02 Paid search and paid social, built and managed in-house
- 03 Lifecycle email and SMS wired to your CRM
- 04 A single dashboard covering spend, leads, and closed revenue
Built on: Google Ads API Meta Marketing API HubSpot Claude Looker Studio
Without Koala Dynamics
With Koala Dynamics
What you actually get
Every engagement is scoped and quoted up front. This is what is in the box.
- A working pilot, in productionNot a prototype on someone's laptop. The first slice of growth marketing runs against real work within weeks.
- Your data stays yoursIt runs on your accounts and your tools. If we part ways you keep the system and everything in it.
- The workflow mapped before codeWe write down what good looks like for Emerald businesses first, so nobody is guessing at handover.
- Support after it landsThe people who built it stay reachable when the business changes shape around it.
How growth marketing compares
The two things most businesses do instead, and where each one runs out.
| Hiring for it | An off-the-shelf tool | Koala Dynamics | |
|---|---|---|---|
| Fit to how you work | Fits perfectly, costs a salary | You bend your process to suit the tool | Built around the workflow you already run |
| Time to something useful | Immediate, and permanent | Quick to switch on, slow to make fit | A working slice in weeks, then hardened |
| Who owns the data | You do | The vendor, on the vendor's terms | You do, in your own accounts |
| When it breaks | That person sorts it, if they are in | A support queue and a ticket number | The people who built it |
| What it costs | A salary, every year, forever | Per seat, forever, used or not | Scoped and quoted up front |
The Emerald context, plainly.
- Emerald sits in the Central Highlands where coal and cotton meet, serving both mines and farms out of one small town.
- Bowen Basin coal, irrigated cotton, grain and the machinery and logistics behind them. Mining procurement and agricultural seasonality pull local businesses in two directions at once.
We work with teams across Emerald: Emerald CBD · Blackwater · Capella · Springsure · Clermont.
Talk to us about this →
How we build growth marketing for an Emerald team.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for your Emerald business, so value lands before the build is finished. One owner for the funnel.
Talk to usHow the work runs
- Find the one workflowWe look for the job costing Emerald businesses the most hours or the most leads, and deliberately ignore the rest for now.
- Ship a working sliceA narrow version goes into production in weeks, against real work, so the value shows up before the build is finished.
- Prove it, then widenWe measure it against what the work cost before. If it does not pay for itself, we say so rather than scaling it.
- Harden and hand overLogging, fallbacks and a real handover, so it keeps running when we are not in the room.
The outcome for Emerald teams
If we build the right slice first, Emerald teams feel the difference inside the first month. A weekly number you can act on, not a monthly slide deck.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
FAQ
How long does growth marketing take to ship for Emerald businesses?
We aim for a working pilot inside 4-6 weeks - narrow scope, real Emerald businesses data, measurable outcome. From there it's another 6-8 weeks of hardening before you'd consider it production. Full rollouts (multiple sites, multiple teams) typically land in 3-4 months.
How do you price growth marketing engagements?
Fixed-scope pilots first, then either project pricing or a small monthly retainer for the ongoing work. No long lock-ins, no 18-month black-box deals. Most Emerald businesses are surprised how small the first cheque is.
Can you walk us through a comparable build?
Yes - on the first call we'll pick the closest engagement we've shipped to what you're describing and walk through the outcome, the headcount and the time it took. A weekly number you can act on, not a monthly slide deck.
Who owns the code and the model setup?
You do, on delivery. We deploy growth marketing into your own cloud account where possible, with the model setup, prompts, evals and integration code all checked into a repo you own. Google Ads API sits in your account too - we don't operate it from ours.
The honest version of a sales call.
No deck. No discovery doc. Just whether this is worth building and what it would cost.
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it - no obligation.