The version of AI personalisation that works for a Emerald business is rarely the version a national vendor would sell you. We build the one that fits how your team actually operates - usually with fewer parts than the off-the-shelf pitch.
Built and supported here - the way a Emerald business would actually use it.
What AI personalisation actually does
Every customer sees the right product, message, and offer - based on what they've bought, browsed, and asked. Built on first-party data, no creepy tracking required.
- 01 Per-customer recommendations across web and email
- 02 Dynamic landing pages tailored to traffic source
- 03 Lifecycle messaging triggered by real behaviour
- 04 GDPR + NZ Privacy Act compliant by default
Built on: Claude Vercel Edge Postgres Klaviyo
Without Koala Dynamics
With Koala Dynamics
Where Emerald operators actually lose hours.
- Emerald sits in the Central Highlands where coal and cotton meet, serving both mines and farms out of one small town.
- Bowen Basin coal, irrigated cotton, grain and the machinery and logistics behind them. Mining procurement and agricultural seasonality pull local businesses in two directions at once.
We work with teams across Emerald: Emerald CBD · Blackwater · Capella · Springsure · Clermont.
Talk to us about this →
How we build AI personalisation for a Emerald team.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for your Emerald business, so value lands before the build is finished. AI personalised CX.
Talk to usThe outcome for Emerald teams
What changes for Emerald teams after this lands: the work that used to need a person stays done, the work that needs a person gets done with their attention undivided. Conversion lift of 18-32% over generic site experiences.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
FAQ
How long does AI personalisation take to ship for Emerald businesses?
We aim for a working pilot inside 4-6 weeks - narrow scope, real Emerald businesses data, measurable outcome. From there it's another 6-8 weeks of hardening before you'd consider it production. Full rollouts (multiple sites, multiple teams) typically land in 3-4 months.
Are there hidden costs we should plan for?
Three to know about: model/API spend (which we set up under your own account, not ours, so you see and control it), any new SaaS subscriptions we recommend, and your team's time during rollout. We surface all three in the quote so there are no surprises.
Can you walk us through a comparable build?
Yes - on the first call we'll pick the closest engagement we've shipped to what you're describing and walk through the outcome, the headcount and the time it took. Conversion lift of 18-32% over generic site experiences.
Who owns the code and the model setup?
You do, on delivery. We deploy AI personalisation into your own cloud account where possible, with the model setup, prompts, evals and integration code all checked into a repo you own. Claude sits in your account too - we don't operate it from ours.
Worth a conversation?
Even if you don't end up working with us, you'll leave the call knowing what's worth building.
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it - no obligation.