The version of AI social media that works for a Darwin business is rarely the version a national vendor would sell you. We build the one that fits how your team actually operates - usually with fewer parts than the off-the-shelf pitch.
Built and supported here - the way a Darwin business would actually use it.
Our goal is to give Darwin businesses a three-day weekend, so people can spend more time with their families and the people they love :)
What AI social media actually does
An AI social manager that writes captions in your voice, picks the right photos from your library, and posts on a schedule that actually fits your week - across Instagram, Facebook, LinkedIn, and TikTok.
- 01 Captions and hashtags trained on your brand voice
- 02 Pulls and rotates assets from your existing photo library
- 03 Schedules across platforms with NZ-time aware posting
- 04 Replies to DMs and comments with human-in-the-loop
Built on: Claude Buffer Meta Graph API Vercel
Without Koala Dynamics
With Koala Dynamics
What you actually get
Every engagement is scoped and quoted up front. This is what is in the box.
- A working pilot, in productionNot a prototype on someone's laptop. The first slice of AI social media runs against real work within weeks.
- Your data stays yoursIt runs on your accounts and your tools. If we part ways you keep the system and everything in it.
- The workflow mapped before codeWe write down what good looks like for Darwin businesses first, so nobody is guessing at handover.
- Support after it landsThe people who built it stay reachable when the business changes shape around it.
How AI social media compares
The two things most businesses do instead, and where each one runs out.
| Hiring for it | An off-the-shelf tool | Koala Dynamics | |
|---|---|---|---|
| Fit to how you work | Fits perfectly, costs a salary | You bend your process to suit the tool | Built around the workflow you already run |
| Time to something useful | Immediate, and permanent | Quick to switch on, slow to make fit | A working slice in weeks, then hardened |
| Who owns the data | You do | The vendor, on the vendor's terms | You do, in your own accounts |
| When it breaks | That person sorts it, if they are in | A support queue and a ticket number | The people who built it |
| What it costs | A salary, every year, forever | Per seat, forever, used or not | Scoped and quoted up front |
Why Darwin businesses are a fit for this.
- Darwin runs on defence, resources and a tourism season split hard by the wet - AI here means handling seasonal swings without carrying seasonal headcount.
- A major defence presence, gas and resources projects, and a tourism trade that lives and dies by the dry season. Darwin businesses want AI that scales staffing-heavy work up and down without the overhead of actually hiring for it.
We work with teams across Darwin: Darwin CBD · Palmerston · Casuarina · Nightcliff · Parap · Stuart Park.
Talk to us about this →
How we build AI social media for a Darwin team.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for your Darwin business, so value lands before the build is finished. AI social manager.
Talk to usHow the work runs
- Find the one workflowWe look for the job costing Darwin businesses the most hours or the most leads, and deliberately ignore the rest for now.
- Ship a working sliceA narrow version goes into production in weeks, against real work, so the value shows up before the build is finished.
- Prove it, then widenWe measure it against what the work cost before. If it does not pay for itself, we say so rather than scaling it.
- Harden and hand overLogging, fallbacks and a real handover, so it keeps running when we are not in the room.
The outcome for Darwin teams
What changes for Darwin teams after this lands: the work that used to need a person stays done, the work that needs a person gets done with their attention undivided. Posting cadence up 5x, hours spent per week down to one.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
FAQ
When does AI social media actually pay back?
Inside the first quarter, in our experience. We pick the first slice specifically because it's the highest-leverage workflow for a Darwin - so the savings start landing before the rest of the build is finished.
Do you do hourly billing or fixed price?
Fixed price for the pilot, every time. After that it's your call - fixed price per milestone or a small monthly retainer for ongoing iteration. We don't run open-ended T&M because it disincentivises us from finishing.
Has this actually shipped for a real Darwin?
Yes. Posting cadence up 5x, hours spent per week down to one. We'll share comparable engagements on the call.
Will this run on our own infrastructure?
Yes, where it makes sense. AI social media can sit entirely in your cloud account, with model calls routed through endpoints you control. We default to Claude, Buffer, Meta Graph API, Vercel but the architecture supports your existing platform choices.
Worth a conversation?
Even if you don't end up working with us, you'll leave the call knowing what's worth building.
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it - no obligation.