Most of our Darwin engagements start the same way: a 20-minute call where the owner describes a workflow we've heard before in shape but never in detail. AI ads is then designed against the detail, not the shape.
Built and supported here - the way a Darwin business would actually use it.
Our goal is to give Darwin businesses a three-day weekend, so people can spend more time with their families and the people they love :)
What AI ads actually does
AI-generated ad creative, auto-tested headlines, and bid management that actually watches CPL - not just CPC. Built for NZ businesses tired of agencies that hide behind dashboards.
- 01 Auto-generated headlines, descriptions, and image creative
- 02 Daily creative rotation - kills losers, scales winners
- 03 Honest CPL reporting, not vanity click metrics
- 04 Works across Google, Meta, TikTok, and LinkedIn
Built on: Google Ads API Meta Marketing API Claude Replicate Vercel
Without Koala Dynamics
With Koala Dynamics
What you actually get
Every engagement is scoped and quoted up front. This is what is in the box.
- A working pilot, in productionNot a prototype on someone's laptop. The first slice of AI ads runs against real work within weeks.
- Your data stays yoursIt runs on your accounts and your tools. If we part ways you keep the system and everything in it.
- The workflow mapped before codeWe write down what good looks like for Darwin businesses first, so nobody is guessing at handover.
- Support after it landsThe people who built it stay reachable when the business changes shape around it.
How AI ads compares
The two things most businesses do instead, and where each one runs out.
| Hiring for it | An off-the-shelf tool | Koala Dynamics | |
|---|---|---|---|
| Fit to how you work | Fits perfectly, costs a salary | You bend your process to suit the tool | Built around the workflow you already run |
| Time to something useful | Immediate, and permanent | Quick to switch on, slow to make fit | A working slice in weeks, then hardened |
| Who owns the data | You do | The vendor, on the vendor's terms | You do, in your own accounts |
| When it breaks | That person sorts it, if they are in | A support queue and a ticket number | The people who built it |
| What it costs | A salary, every year, forever | Per seat, forever, used or not | Scoped and quoted up front |
Where Darwin operators actually lose hours.
- Darwin runs on defence, resources and a tourism season split hard by the wet - AI here means handling seasonal swings without carrying seasonal headcount.
- A major defence presence, gas and resources projects, and a tourism trade that lives and dies by the dry season. Darwin businesses want AI that scales staffing-heavy work up and down without the overhead of actually hiring for it.
We work with teams across Darwin: Darwin CBD · Palmerston · Casuarina · Nightcliff · Parap · Stuart Park.
Talk to us about this →
How we build AI ads for a Darwin team.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for your Darwin business, so value lands before the build is finished. AI-managed paid ads.
Talk to usHow the work runs
- Find the one workflowWe look for the job costing Darwin businesses the most hours or the most leads, and deliberately ignore the rest for now.
- Ship a working sliceA narrow version goes into production in weeks, against real work, so the value shows up before the build is finished.
- Prove it, then widenWe measure it against what the work cost before. If it does not pay for itself, we say so rather than scaling it.
- Harden and hand overLogging, fallbacks and a real handover, so it keeps running when we are not in the room.
The outcome for Darwin teams
What changes for Darwin teams after this lands: the work that used to need a person stays done, the work that needs a person gets done with their attention undivided. Average 38% lower cost-per-lead vs. agency-managed accounts.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
FAQ
What's a typical engagement length for Darwin businesses?
Six to twelve weeks for the build, then a short managed-services month while the system goes from "shipped" to "owned by your team". After that you keep us on retainer if you want, or take it from there yourself.
Are there hidden costs we should plan for?
Three to know about: model/API spend (which we set up under your own account, not ours, so you see and control it), any new SaaS subscriptions we recommend, and your team's time during rollout. We surface all three in the quote so there are no surprises.
What's the realistic outcome for Darwin businesses?
Average 38% lower cost-per-lead vs. agency-managed accounts. We don't promise tenfold lifts because we don't see them outside of marketing decks.
Can you work with our existing systems?
Yes. The default AI ads stack we reach for is Google Ads API, Meta Marketing API, Claude, Replicate, Vercel, but we'll bend it around whatever you already run - Xero, HubSpot, Shopify, Cin7, your own in-house apps. The discovery week maps every data source before any build starts.
Worth a conversation?
Even if you don't end up working with us, you'll leave the call knowing what's worth building.
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it - no obligation.