The version of AI lead reactivation that works for a Bathurst business is rarely the version a national vendor would sell you. We build the one that fits how your team actually operates - usually with fewer parts than the off-the-shelf pitch.
For Bathurst operators who want a working pilot in weeks, not a year-long programme.
What AI lead reactivation actually does
Your CRM is sitting on a graveyard of old leads that went quiet. An AI reactivation agent works through them at scale - researches what's changed at their business, writes a relevant re-entry message, and only books a meeting when there's a real reason to reconnect.
- 01 Scores every dormant lead by reactivation likelihood
- 02 Detects buying-trigger events (funding, hiring, product launches)
- 03 Personalised re-entry message referencing what's actually changed
- 04 Reports back which leads to bin and which to call this week
Built on: Claude for research + writing Clay / Apollo for signal data HubSpot / Salesforce / Pipedrive Slack digest of warm wake-ups
Where Bathurst operators actually lose hours.
- Bathurst pairs a university and a manufacturing base with a motorsport calendar that turns the whole city over twice a year.
- Charles Sturt University, light manufacturing, agriculture and the Mount Panorama events economy. Businesses plan a normal year around two enormous demand spikes, which is a scheduling problem before it is a marketing one.
We work with teams across Bathurst: Bathurst CBD · Kelso · West Bathurst · Eglinton · Mount Panorama.
Talk to us about this →How we build AI lead reactivation for a Bathurst team.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for your Bathurst business, so value lands before the build is finished. Wake up cold pipeline.
Talk to usThe outcome for Bathurst teams
What changes for Bathurst teams after this lands: the work that used to need a person stays done, the work that needs a person gets done with their attention undivided. An Auckland agency reactivated 18 deals worth $340k from 2,000 'dead' CRM leads in a single 6-week sweep.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
FAQ
How long does AI lead reactivation take to ship for Bathurst businesses?
We aim for a working pilot inside 4-6 weeks - narrow scope, real Bathurst businesses data, measurable outcome. From there it's another 6-8 weeks of hardening before you'd consider it production. Full rollouts (multiple sites, multiple teams) typically land in 3-4 months.
How do you price AI lead reactivation engagements?
Fixed-scope pilots first, then either project pricing or a small monthly retainer for the ongoing work. No long lock-ins, no 18-month black-box deals. Most Bathurst businesses are surprised how small the first cheque is.
What's the realistic outcome for Bathurst businesses?
An Auckland agency reactivated 18 deals worth $340k from 2,000 'dead' CRM leads in a single 6-week sweep. We don't promise tenfold lifts because we don't see them outside of marketing decks.
Who owns the code and the model setup?
You do, on delivery. We deploy AI lead reactivation into your own cloud account where possible, with the model setup, prompts, evals and integration code all checked into a repo you own. Claude for research + writing sits in your account too - we don't operate it from ours.
Worth a conversation?
Even if you don't end up working with us, you'll leave the call knowing what's worth building.
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it - no obligation.